Product Designer — Ingenio (Nov 2022 — July 2024)
Focused on growth and research operations for a large digital platform.
Key contributions:
- Designed acquisition-focused UX strategies that increased user onboarding and first purchase completion.
- Created a scalable UX Research framework used by multiple designers across the organization.
- Established a structured research repository to prevent duplicated research efforts and improve decision-making.
- Led research planning, method selection, and synthesis for multiple product initiatives.
UI / Product Designer — ServiceLink (Nov 2021 — May 2022)
Worked on the redesign of a legacy platform originally developed in the early 2000s.
Key contributions:
- Contributed to the evolution of the company’s Design System, expanding components to support mobile environments.
- Adapted desktop-focused UI patterns into responsive mobile-friendly solutions.
- Supported the migration of legacy interface structures into a modern product ecosystem.
Internal Initiatives — Encora (July 2022 — July 2024)
Beyond client work, I contributed to multiple internal programs:
Research Culture Development
- Helped establish a stronger research practice within the design team by promoting accessible methods and structured learning resources.
- Designed and facilitated multiple UX research workshops for designers across the organization.
- Created an educational toolkit of research methods, including practical reference cards that allowed designers to quickly understand when and how to apply specific research techniques.
- Developed learning materials covering both research and ideation methods, helping designers become more confident conducting discovery activities within their projects. These materials transformed research practices from occasional activities into a more systematic and accessible capability across the team.
Industry Research Studies
- Participated in the creation of industry research studies that explored emerging product opportunities and market trends.
- Leading research planning and execution for selected studies.
- Collaborating with other researchers and designers in synthesis and analysis.
- Producing research insights used both internally and by the business development team to support strategic conversations with potential clients. These initiatives helped position Encora as a knowledge-driven design partner for prospective clients.
Design Mentorship
- Served as mentor and instructor within the Encora Academy program, supporting the development of junior designers entering the organization.
- Mentored multiple cohorts of designers transitioning into professional UX roles.
- Contributed to the graduation and placement of 15+ junior designers into internal projects and client engagements.
- Promoted best practices in research, documentation, and design communication to help junior designers build strong professional foundations.
Hiring Process Optimization
- Collaborated with leadership to improve the design recruitment process, helping ensure a more structured and equitable evaluation of candidates.
- Helped redesign interview frameworks used to evaluate design candidates across multiple experience levels.
- Developed standardized interview questions and evaluation templates that allowed interviewers to assess candidates consistently.
- Introduced structured criteria to help reduce bias and ensure candidates were evaluated against clearly defined competencies and role expectations.
- Led the creation of technical design assessment exercises used during the hiring process.
- Participated regularly in candidate interviews, helping the team identify strong design talent aligned with Encora’s values and market needs. These improvements contributed to a more transparent, structured, and scalable hiring process within the design organization.
