— PROJECT TYPE
UX Migration
— ROLE
Design Lead
Designed and led a migration framework that enabled multiple business units to transition legacy dashboards into a centralized platform efficiently and strategically.
CHALLENGE
Dashboards existed across multiple external platforms, each with unique structures and expectations. Without a defined process, migrations created rework, misalignment, and technical friction.
GOALS & KPIS
2.1
Cross-Unit Discovery
Each business unit had:
I facilitated discovery sessions to understand:
This helped define realistic migration goals.
2.2
Migration Framework Design
Many legacy features were technically impossible to recreate directly.
I used design prototypes as negotiation tools to:
Design became the communication bridge between business and engineering.
2.3
Iterative PRD & Design Collaboration
Since no process existed, I designed a structured framework defining:
The framework transformed migration from reactive work into a repeatable system.
2.4
Strategic Mediation
Instead of static PRDs, requirements evolved alongside design exploration.
This:
2.5
Scalability by Design
The framework was intentionally designed so junior designers could later execute migrations with guidance.
This allowed leadership transition from execution to strategic focus.
Iteration sessions reduced significantly (from ~11–12 sessions to ~3 for similar project scopes).
Created a reusable framework now being adopted by junior and mid-level designers.
Influenced feature prioritization and roadmap alignment by balancing user needs, business goals, and technical feasibility.
Design became the coordinating layer that enabled teams to move faster without sacrificing clarity or scalability.